Rodrigo Garcia on Evolving Platforms for Filmmakers
#FINDForum: Filmmaker Interview with Rodrigo Garcia
Writer/director Rodrigo Garcia (Albert Nobbs, Mother and Child) and cofounder of WIGS—the number one channel for scripted drama on YouTube—chatted with Film Independent during the #FINDForum about the evolving nature of the internet as a platform for filmmakers and how important it is to treat it with respect.
With the success of WIGS—which features original scripted series and shorts, all with top-notch production values and a roster of only female leads including Julia Stiles, America Ferrera, Maura Tierney, Rosanna Arquette, Jennifer Garner and more—he just might know a thing or two about how this whole internet-as-new-filmmaker-platform thing works.
“The only advice that I would give is: content still rules. Stories still rule. Just because it’s small and short and easily accessible, it doesn’t mean you can just throw any crap up there.”
On the Ever-Evolving Shape of the Internet
The internet is changing very quickly. I think filmmakers, content producers, television makers—we’re always interested in how the others work, what the others are doing. But I think in the case of the internet in particular since it’s quickly evolving, ever evolving and no one seems to be ahead of the shape that it’s taking, I think it’s particularly interesting to see how other people are tackling these new platforms.
Content Still Reigns Supreme
The only advice I would give is: content still rules. Stories still rule. Just because it’s small and short and easily accessible, it doesn’t mean you can just throw any crap up there. Yes, a lot of little crap gets a lot of views, but it’s hard to sustain video after video after video. I would say, the platform’s here to stay, you know, so treat it with respect as far as your ambition to put content on that’s good. Just because it’s the web, don’t think of it as a lark.
Also check out what Rodrigo and others had to say about the web in the Forum panel Channeling the Web: Online Indie Channels.
February 6th, 2013 • No Comments