Born in Beirut, Wadih Safieddine grew up in Paris and built a diverse career across journalism, music, art, and television. He founded two production houses in Lebanon before partnering with Déjà vu, where he has crafted iconic commercials for the region since 2014. His work has earned recognition at international festivals, and in 2022, he was selected as a Global Media Makers fellow by Film Independent. In 2024, he launched Déjà vu Studios, a new venture focused on developing original television AND FILM PROJECTS that serve the Arab community, to appeal to international audiences.