Lucia Liu is a Los Angeles–based producer, talent representative and business development executive with over ten years of experience bridging Hollywood and Asia. She was recognized by Variety in 2021 as one of Hollywood’s New Leaders for pioneering cross-border dealmaking. Lucia has a proven track record of representing award-winning creative talent, producing international film and television projects, brokering global IP licensing deals and structuring partnerships that expand the reach of content and talent worldwide. She is fluent in English and Mandarin and is known for her deep cultural fluency and trusted reputation as an advisor to both Hollywood and Asian partners.