Ashe '68

Created by Brad Lichtenstein

Key Collaborators: Beth Hubbard, Rex Miller, Jeff Fitzsimmons
Producer: Madeline Power
Executive Producer: Renee Frigo
Country: USA
Runtime: 8 minutes

Before Colin Kaepernick, there was Arthur Ashe. In 1968, one of America’s most tumultuous years, Ashe emerged as an elite athlete who parlayed his fame as the first black man to win the US Open tennis championship into a lifetime devoted to fighting injustice. The Ashe ’68 virtual reality experience brings viewers into the intimate moments right before Arthur Ashe’s historic 1968 US Open win, an event that changed his life and the course of sports history forever. From the internal pressures that he felt during this turbulent cultural shift, to walking down the halls of Forest Hills’ all-white West Side Tennis Club, to his historic pre-match press conference and winning match point – the viewer is right there, immersed in that historic day, witnessing Ashe’s defining moment as an athlete and emergence as an activist on the world stage. This unique VR experience weaves together 360° video re-creations, archival material and evocative, never-before-seen 360° sand animation to tell the story.